Today we’re going to break down three different aspects of the sales process. While often used interchangeably, marketing, advertising, and sales refer to three related, yet distinct, aspects of business. First, let’s take a look at each term individually, and then we’ll turn to how they work together to help build a successful business. Marketing This is the broadest…
Preparing to give a presentation is a very personal experience. We all have our own routines, tics, and superstitions that help us to feel confident and ready to speak to a crowd. Perhaps you need twenty minutes of solitary silence before taking the stage, or you’re convinced that an extra shot of espresso prior to…
When humans feel stressed, the natural response is “fight or flight,” during which time we will experience a rush of adrenaline, rapid breathing and heartbeat, and a period of increased focus. This stress response can be useful when needed – for instance when running from a bear. But when daily struggles have us constantly on…
Calling everyone “Dude,” “Ma’am,” and “You” may work in high school, but in professional settings the ability to remember names is crucial. Recalling someone’s name shows respect for that person and their work, and indicates that you were paying attention during your previous meeting. This is some subtle, but very effective, flattery. Dale Carnegie understood…