Welcome to our Spotlight Series featuring interviews with instructors, trainers and staff members of Dale Carnegie Training of North Dakota.
For the month of October, we interviewed Tamara Anderson for a second time, who began in management and successfully sought out a career with Dale Carnegie Training.
As a child, what did you want to be when you grew up?
I wanted to go into fashion merchandising. Anyone who knows me knows I love clothes, jewelry and shoes. I thought it would be a really fun way to be a little creative but in a business setting. It seemed like the best of both worlds. And now I still love fashion. And I love business. I just love them separately.
What was your educational and experiential path to becoming a member of the Dale Carnegie team?
I have a degree in Marketing and a Minor in French from University of North Dakota. The French minor was mostly for fun, as I thought it would be interesting to have that language background.
Out of college, I was on the manager track at Target stores, then I went to work for a store called Media Play as a general manager. From there, I got a job with LakeShirts in Detroit Lakes, Minnesota. They originally hired me to run stores and eventually, I transitioned into a sales role with them. They offered me an opportunity to attend the Dale Carnegie course, which I accepted, and I had a really great experience. About a year or so after that, I was thinking it was time to look at a next step, and my husband had asked me what I really wanted to do. What I really wanted to do was figure out a way to work for Dale Carnegie.
Lo and behold, Tonya called me and was looking for people to attend a preview session for a class, and she was talking about Eide Bailly looking to buy the franchise in North Dakota and Northwest Minnesota. When the purchase became final, she hired me and now we own the business together.
What Dale Carnegie principle(s) resonate with you the most? Why?
I would have to say #1 and #2: “Don’t criticize, condemn or complain” and “Give honest, sincere appreciation.” Even if you didn’t do anything with the rest of the principles and focused on those two, you would be focused on looking for the best in situations and giving people appreciation and recognition. Those two seemingly simple things can be incredibly powerful, and that’s what I tell all my clients.
Looking at trends and changes, how do you see training evolving or being impacted?
One of the things we’re seeing is more integration of technology into the classroom. The clients and generations we work with are very tech savvy. While we all know how important the human connection, reality is we need to find a way to engage people where they’re at and that means finding creative ways to bring technology into what we do whether it’s during a session or how we measure results.
We’re excited to be moving towards a system of evaluating the effectiveness of our programs that will help us to more effectively measure not only participant impact but impact to the client as well. People will always crave that human interaction and we help them do that better. But there will always be a blend.
What’s a big personal or professional dream that you have?
I love to cook and have always dreamed of doing a cooking class in Italy – where better to get the ultimate food experience? I’m going to run another marathon when I’m 50 (and I’m not going to tell you when that is :). And I really want to be a cycle instructor one day. And I actually took my first step towards that the other day. Stay tuned. I’ll let you know when my first class is.
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