Welcome to our Spotlight Series featuring interviews with instructors, trainers and staff members of Dale Carnegie Training of North Dakota.
For the month of April, we interviewed Tasha Rohfls, who began her career with Dale Carnegie Training over 6 years ago.
How long have you been with Dale Carnegie Training?
I’ve been with them on and off for almost 6 years. I started with Dale Carnegie in the Twin Cities then went to grad school for 2 years and got my Masters in Communication. Then, I started my own business in public speaking consulting. When Tonya heard about some workshops that I was doing in the area, she called me in and saw that I used to work for Dale Carnegie in the past. I’ve now been with Dale Carnegie here in Fargo for about a year and a half.
What industry do you work with the most?
I’m a trainer, so I work with all different industries. I mainly train the Dale Carnegie Course, and there’s anyone from salespeople to those in agriculture, manufacturing, and education in the courses. It’s a wide variety of people. I’m mainly in the classroom training a variety of people in different industries taking the course.
Are there any current industry trends that are different, changing or exciting?
The current business model for most people who are taking the Dale Carnegie Course is to do more with less people and less money. That’s the challenge that they’re facing on a day to day basis, and a lot of industries are trying to make sure every person they have is 100% effective, really helpful, and contributing to the bottom line. Multiple jobs are starting to rest on one person and timelines are getting shorter, which creates a lot of stress for professionals. Expectations are getting higher, so they come into our class feeling stressed, their relationships are under pressure, and they need to learn how to communicate in a clear and concise way to build rapport and move on to the next task.
What have been some of your favorite or best results within a particular industry in the franchise?
As a trainer, I see huge results in the classroom over our 9-week Dale Carnegie Course. You see someone walk into class on the first day with their head bowed down, their eyes cast down, a stern expression on their face, they aren’t socializing at all, they stand in front of the room giving their report shaking and nervous, and they’re very much outside of their comfort zone. As immediately as the third and fourth week of the program, we start to see an incredible shift towards confidence and conviction behind their messages. They begin to own the room they walk into, start conversations, and build relationships and rapport with classmates. It’s an incredible transformation! We see this all the time among the Dale Carnegie course.
What’s your favorite thing about working at Dale Carnegie Training?
The North Dakota franchise is very unique because the President and Vice President are both women. Working for women is an incredible experience because they truly go out of their way to show interest, and they really care about their employees. I’ve heard in research that women are the most caring managers, which in turn, creates employees that are so committed to their jobs. The care they take to make me feel special and valued makes me better at my job and feel more committed to come to work each day. Because of this, I’m able to get incredible results as a result of the interest and care that they show me.
Describe yourself in 3 words.
Driven, honest, outgoing.
What’s one fun, interesting fact about you?
I have two wiener dogs – Stan and Mo. We rescued both of them from a Dachshund rescue and they are our little children, as we’re newly married without kids. They take up a lot of our attention – we love walking them and taking them out on the boat on the lake in the summer. They love it! They’re our comic relief and stress relievers and our little cuddle bugs. We just love them!
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